safarà editore

Publishing project in augmented reality

On the one hand, the iridescent colors of the illustrations of seven young artists. On the other, in typographic characters, the name of an animal and a noun that marks man’s relationship, anything but ethical, with that animal. 

Fronte A for lobster/water to Z for zebra/zoo. “Cartaviglie degli animali” highlights the ABC of the potential of AR with respect to publishing.


Safarà Editore




It's an independent publishing house focused on the publication of narrative and essays books.

Which was the need

Give birth to a series that integrates traditional publishing tools with technology

Our answer

The implementation of AR contents within publications

What we've done

We thought to take over a volume that Safarà published in 2016: "Abbecedario degli animali" (a volume edited by the reasercher Aleassandro Fiori in collaboration with the association Essere Animali) and we completely redesigned it.

The difference, in addition to the format and the title, was in the application of augmented reality for contents fruition. Now, in fact, the reader must download the Wikitude app on his smartphone, type the name Cartaviglie in the search engine and point the device at the individual tiles. The illustrations suddenly come to life and from the individual letters there's access to data, authoritative and verified sources, international researches and articles on the animal world.

Art, science and technology are brought into dialogue in this publication that inaugurates the series of the same name "Cartaviglie", a name that winks at Gianni Toti, the poetronic inventor of this crasis between "paper" and "wonders", an admirable synthesis of the integration between physical and digital support that takes place with augmented reality.

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Poetronicart s.r.l. Start-up innovativa
insediata presso BIC Incubatori FVG

Via Flavia 23/1 – 34148 | TRIESTE
Via Ofanto 18 – 00198 | ROMA
Via Nino Bixio 19 – 20123 | MILANO

P. IVA IT01282080322
Cap. Soc. € 137.750,00 I.V.
Codice destinatario: M5UXCR1

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