GIANANI TOTI and MARINKA DALLOS

Funds management

Gianni Toti for a visionary. One who had designed his own AR glassess in unsuspected times. Marinka Dallos was a naif painter, “even though this definition has several meanings”. Their production counts innumerable artworks that today, in great part, are preserved within the Association “La Casa Totiana” in Rome.

Customer

Private Commisioner - Association La Casa Totiana

Year

2017-2020

The commisioner

A private cultural association born in 2009 with the aim to preserve and promote artistic heritage of Gianni Toti and Marinka Dallos Toti

Which was the need

Making the heritage accessible and create productive assets from it

Our answer

Combining physical assets with a strongly technological dimension

What we've done

We digitized the archives of Gianni Toti and the painter Marinka Dallos, uploading all their artworks into our Art Business Village, making them freely accessible to anyone. At the same time, we completely redesigned the Association's web presence to allow for a smoother integration with the new infrastructure.

Subsequently, we curated events throughout the country, such as the exhibition at the Accademia d'Ungheria in Rome or the celebratory event for what would have been Gianni Toti's 95th birthday at the MACRO.

We then invested - in a win-win perspective - on the development of commercial products, such as "Le Cartaviglie": a volume (distributed in all bookshops with Rubbettino Editore, at the cover price of 14€) composed of 6 postcards and a mobile app to explode poetic leads through augmented reality.

We have also published, in Italian and Hungarian, the first digital catalogue of Marinka Dallos, edited by the art historian Mirjam Dènes, and contributed to the realization of three collections of poetry by the President of the Association. All this, while continuing to promote the artworks through our channels and to manage exclusively the requests.

per ricevere notifiche sui prossimi articoli e case study, seguici sul nostro canale telegram

CONTATTACI

Poetronicart s.r.l. Start-up innovativa
insediata presso BIC Incubatori FVG
TRIESTE

Via Flavia 23/1 – 34148 | TRIESTE
Via Ofanto 18 – 00198 | ROMA
Via Nino Bixio 19 – 20123 | MILANO

P. IVA IT01282080322
Cap. Soc. € 137.750,00 I.V.
Codice destinatario: M5UXCR1

Last P-Magazine articles

 “POETRONICART 4.0: COMPLETAMENTO DELL’INFRASTRUTTURA TECNOLOGICA” project has obtained a funding of 40.230,32 Euro from the Regione Friuli Venezia Giulia on the call “POR FESR 2014-2020. Attività 2.3.b.1 bis – Aiuti agli investimenti e riorganizzazione e ristrutturazione aziendale delle PMI”. The information and communication technology investment project aims to “COMPLETARE, IMPLEMENTARE, CONSOLIDARE E INTEGRARE L’INFRASTRUTTURA TECNOLOGICA DI POETRONICART”, coherently to its “MARKETPLACE E MULTIPIATTAFORMA DIGITALE” integrated nature, multichannel and multidevice, designed to provide and make available tools and new technologies selected and created to support art and cultural operators subscribed to the platform, to regulate and renew the market through blockchain ledgers and to better manage the community.